Rajasthan Royals form T20 cricket global franchise

The Rajasthan Royals, who won the inaugural season of the Indian Premier League have formed a Twenty20 global cricket franchise named 'Royals 2020' which involves major cricket clubs around the world.

"Royals2020 will be a dynamic partnership of leading cricket clubs around the world, with the aim of creating the 'World's First Global Sporting Franchise," a media release issued in Mumbai said. "The founding teams will represent the major cricket playing countries of the world. India is represented by the Rajasthan Royals winners of the inaugural Indian Premier League in 2008-from England, the Hampshire Hawks become the Hampshire Royals. In the West Indies and in South Africa, negotiations are being finalised for Trinidad and Tobago, and Cape Cobras to become Royals. In Australia, discussions are in the final stages of formalising the involvement of their leading domestic team to complete the founder members.

"The Royals 2020 mission is to grow the fan base; grow the commercial platform for all; provide high class entertainment for the young and families in great grounds; provide opportunities for players to develop their talents; and to entertain fans around the world through great events", the release added. According to the release, the idea is to have a world class winning team in all cricketing markets. "The company's partner selection has been based on records and commitment to Twenty20 Cricket, commitment to player development, potential for a unique in-stadia experience and a cultural and commercial fit with the Royals ethos" it said.

So what does this new move suggest? What do the players get out of it? The clubs receive a commercial window on new markets, a large sum of money in the form of commercial fee for the naming rights, and clubs can also participate in the annual 'Royals Festivals'. "There is also potential for knowledge sharing, talent sharing and participation in a central revenue pool. For players, there will be opportunities to increase exposure and awareness within the IPL, and the Indian market more broadly. For younger players, there will clearly be opportunities to play in overseas markets and further develop their games. For our sponsors and partners we create a truly global, but local marketing platform and membership of the world's first global sporting franchise," the release added.

"This is a major innovation in World Sport, and it represents a great opportunity for the clubs, but also an opportunity for fans and sponsors to be part of something totally unique and exciting" said Manoj Badale, Chairman, and co-founder of the Rajasthan Royals and Royals2020.